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Tips to Keep in Mind When Crafting a Great Professional Email Subject Line
The best email subject lines communicate something specific and value-oriented to your recipients. In other words, they promise something wonderful if the prospect opens the email.
Follow these tips to keep your catchy email subject lines professional, persuasive, and effective.
- Engage with self-interest
Your prospects are looking for number one. You are also looking for number one, but you don't want to appear that way. You want to be a whistleblower in a world full of "meformers", people who produce content to promote themselves. You want to produce content that is useful to others.
Your emails should contain something of value, no matter what.
- Stimulate curiosity
In marketing, curiosity is a good thing. It europe cell phone number list means people are interested and want to know more.
Think about parenting for a moment. If you tell your child that he can't go into a room in your house because there's something you don't want him to see, what happens?
Your child will spend the next 1,960 hours trying every spy trick in the book to sneak into that room without being detected. You will have a child who could join the CIA tomorrow without any training.
We are programmed to satisfy curiosity. In your subject lines, tease some valuable information that recipients can only get by reading further.
- Make an irresistible offer
Here on the Hello Bar blog, we talk a lot about offers. Offers are what make the marketing wheel turn.
Without an offer, you have no buyers. It's just common sense, right?