For example, Dutch influencer Nikkie de Jager ( @nikkietutorials ), with over 19.5 million followers, promotes Fenty Beauty here, getting over 300,000 likes!
Nikki Influencer Marketing Tutorial
Image via Instagram
- Reach the right audience with video content
On average, people spend 17 hours watching videos online each week.
That's a long time!
Image via Statista
Over 80% of people have purchased something after watching a video on the topic. You can easily explain complex ideas, showcase products, or share customer testimonials. Video content can help you stand out on social media platforms .
You can create:
Explainer videos: Show how your products or services work
Promo/Teaser Videos: Get Your Audience Excited About Something New
Product Demo: Showcase your offerings
Customer Testimonial Videos: Share What Users Think With Everyone Else
Video tutorials: they teach you how to do something
You can share them as social media posts, use paid promotions, or repurpose your written content to reach more people. In addition, including relevant keywords in your video titles and descriptions helps people easily discover your content on search engines.
Big brands, like Google, leverage YouTube videos to promote content.
Google YouTube Videos
Image via YouTube
- Make your native ads part of the story
Native advertising is a smart content promotion strategy where ads blend seamlessly with the platform they appear on. They are less intrusive and more engaging, a feature that CoStar Lease Accounting has leveraged here.
Native Ads Example
Image via Investopedia
Unlike traditional banner ads, native ads look like regular content and generate 53% more impressions than traditional banner ads.
The different types of native ads include:
In-Feed/In-Content Ads: These appear asia mobile number list within social media feeds.
Content recommendation ads: These appear as suggested items on websites.
Search Ads: These appear at the top of search results, integrating with organic results.
Sponsored Content: Partner with influencers or other websites to create content
This content promotion tactic is especially effective when combined with other promotional strategies, such as social media advertising and paid promotion.
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