Videos are very popular today because they tell a story about your vehicles, adding life to the content. It's also the reason why visitors spend 50% of their time on Facebook and Instagram watching videos.
As an automotive company, you can do a lot by showcasing different concepts: vehicle launches, features, educational content, behind-the-scenes videos, testimonials, and more.
Plus, you have access to various formats like in-stream and feed for short and long video ads.
This is a good example of how Volkswagen uses norway telegram data short-form vertical video (ideal for mobile devices) to capture attention.
Source: Facebook
This holiday-themed video ad, with a stop motion format, is entertaining and fun for viewers.
On the other hand, Toyota USA opts for the long format with a dash of humor.