On the other hand, the use of AI in marketing strategies also allows for greater efficiency even with reduced budgets. In a context where resources are often limited and return expectations are high, AI helps to optimize every stage of any process.
For example, AI-powered tools can analyze large volumes of data in real time to identify behavioral patterns, making it easier to personalize messages and select the most effective channels. This improves results and reduces wasted resources on strategies that do not generate impact.
Similarly, automating tasks such as content creation through generative AI (such as ChatGPT Canvas and MidJourney ) frees up time for teams to focus on strategic decisions, thereby maximizing the value of the available budget.
At Cyberclick, we believe that the main challenge is how you are going to implement AI within your team . What we must keep in mind is that integrating AI is not about including 4 or 5 AI-based tools, but rather a cultural change and a new way of doing things.
The first thing to do is to surround yourself with a good team, whether internal or a digital partner. From here, the pillars to keep in mind are that AI will only work on data and that, therefore, we have a double objective: to digitalize everything we do and that each action we carry out generates data for the system .
This should apply to two broad areas: internal operations (video calls, team interactions, internal processes, campaigns, etc.) and external interactions with customers . Any interaction should leave us with data in our systems. To do this, we need a data mindset and technological systems that collect that data, such as CRM , ERP , CDP , etc.
In addition, in our case, we have created a bunch of custom GPTs to help us with daily tasks that different teams perform. For example, writing press releases, generating scripts for short videos or analyzing the sentiment of comments on social networks. In the following video we tell you how you can create your own.
CMOs this year face an economic environment characterized by mixed prospects that challenge strategic planning. For example, according to the CMO Barometer 2025 , while a majority of CMOs (51%) expect the economy to remain stable, the overall sentiment is cautious, with fewer CMOs anticipating budget increases than last year. In other words, some are projecting that marketing departments will not see an increase in budgets in 2025.
This economic uncertainty is forcing marketing leaders to rethink resource allocation and look for ways to maximize the impact of their strategies with tighter budgets . The pressure to justify every expense and demonstrate concrete results is greater than ever, especially in markets where volatility is a constant.
Despite these challenges, economic uncertainty also represents an opportunity for CMOs willing to adopt innovative strategies and optimize resources . Some key actions include:
Focus resources on high-impact iran email data campaigns that generate measurable results aligned with business objectives.
Tools like artificial intelligence and predictive analytics help identify opportunities and optimize performance, even with limited budgets.
Continuously monitor market conditions to quickly adjust strategies to take advantage of emerging trends.
Data privacy, a key challenge
In the digital environment, increasingly strict regulations and rising user expectations force brands to redefine how they collect, store and use data without compromising public trust or the effectiveness of their strategies.