If the man who was recognized for optimizing production processes in the United States during World War II, for developing sales in the market, and also considered one of those responsible for the prominence of Japanese products on the world stage, said that data is important, who are we to disagree, right? And we're not even crazy enough to do so! Quite the opposite. We agree with our dear William Edwards Deming. Data is essential for any company!
However, it is not only necessary to have the data. It is also necessary to know how to manage it well so that processes are optimized and teams can work in harmony.
And so, today we are going to show you some ways to manage your data!
First, let's understand what data management is and the importance of this process for your company.
This management involves the administration gambling data france control of data collected from the beginning to the end of the negotiation process with a customer. Its objective is to get to know the company's customers better, recognize their difficulties in the purchasing journey, help transmit information between teams of employees and also optimize the sales process.
Some benefits that business data management can bring to your company:
Personalized customer service;
Greater organization of data;
Harmony between the company’s areas and teams;
Process optimization;
Avoids data errors;
Transparency in negotiations and operations;
Predictive analytics;
Increased productivity;
Assertive decision making;
Increased ROI;
CAC reduction;
Recognition of the correct prospecting strategies.
If you want to hire a professional to be directly responsible for data management, you can look for the following profiles:
CDO (Chief Data Officer or Data Management Executive): professional responsible for managing data management, leading the team involved in the activities of this process;
Data Steward (Business Data Manager): represents the interests of data consumers and manages them;
Strategic Data Manager: professional capable of leading data management and governance actions, aligning the IT area with other areas of the company;
Technical Data Manager: Previously linked only to data modeling, this position is currently linked to the most diverse functions related to data management.