This third group of Intent Data includes the use of software tools that can be very useful for tracking the activity on our website of business prospects who approach us anonymously, that is, they visit the website, consume content but do not leave their contact information.
These tools are able to identify uruguay phone number library accounts and potential contacts that visit us based on the domain location and IP address. With this information and the management of very powerful databases, we can identify the activity of potential clients, obtain information about the pages they have viewed or the time they have spent on each of them. Is it possible to know which specific people have visited us? The answer is NO. But it is possible to know which companies have visited us , from where and what content they have viewed.
There are numerous Intent data tools on the market, Leadfeeder is one of them.
How can purchase intent software help a marketing campaign succeed?
A marketing campaign must answer at least the following questions before launching it:
What objectives do you pursue: brand recognition, demand generation, loyalty, etc.?
What market segments do we target?
Who is our ideal client profile ?
What specific needs do we aim to meet and what makes us unique?
What decision profiles can be identified in the target companies?