Using ad extensions that are tailored to your audience helps highlight your ad, improve user experience, and increase click-through rates—without spending a single cent more on your advertising budget.
After explaining what you can expect from extensions, we'll show you when and how to use each type of extension.
Here we go!
Google_Ads_extension
What is Google Ads ad extension?
Google Ad Extensions are a fancy way of saying, “Things you can adjust, add, and change in your Google Ads campaigns.”
On average, Google finds that implementing a new ad extension can result in a 10-15% increase in CTR.
Extensions have different functions. Some allow you to add comments or a call button. Others allow you to add a discount or a short testimonial.
This is why when you search on Google, you bonaire businesses directory often see sponsored results that look different from each other.Google Ads ad extensions help differentiate your ads in search results from your competitors.
The two ad campaigns above are a good example of the differentiation potential that ad extensions offer. You can add links, images, more text, and more!
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Why use Google Ads ad extensions?
Ad extensions represent a huge opportunity to boost the performance of your ads on Google Ads. Here are 5 reasons why:
- Optimized advertising text
Before a visitor clicks on an ad, there are several things they may want to know. For example, they may want to know your physical location or your phone number.
But no matter how much extra information users want to know, it’s not a good idea to fill your ad copy with details like contact information. That’s too many wasted characters! And it wastes time to manually enter all that extra information.