SEO optimization of your images also depends on the content and context around them. Elements placed near a photo convey relevant information that helps search engines rank it well. This is why it is crucial to integrate images that have direct relationships with their environment.
In other words, make sure to place an image near relevant text that refers to the same theme. For example, if your page is about children's toys, there is no need to add an image of your favorite beach. In addition to titles
and captions , the environment of your page is also a crucial element contributing to the SEO optimization of your photos.
The success of optimizing your images in natural referencing thus depends on several criteria. Be sure to put into practice all these SEO optimization burundi lists levers for your photos. In case they fail to improve the positioning of your images on search engines, plan an audit of your website. This action will allow you to identify the blocking points in order to find relevant solutions quickly.There are several image formats that you can list. JPEG , GIF, and PNG are the most commonly used on the web. SEO professionals recommend using vector formats to improve the quality of your photos. SVG allows you to better display your images in high resolution.
Some perspective formats (JPEG-XR, WebP or AVIF) offer the possibility to compress your photos without compromising their quality. The lighter your images are, the faster your site loads. However, these formats are only supported on a few browsers.
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Rename your image files
Before uploading your images, be sure to rename them. Indeed, captioned headers have the same function as titles. Write the latter in French in order to optimize the SEO of your images . However, avoid using diacritical marks such as ï, û, ç, etc.
SEO experts advise using hyphens between two words instead of spaces or underscores. Google also prefers a short title, but one that can describe your image well.
Optimize your images using alt text or an Alt attribute
Using alternative text is an effective solution that helps optimize the SEO of your images. An Alt attribute is used to complete the title of your photos.
It plays an important role, since it allows you to insert additional relevant keywords. An alternative text thus brings added value to your content in order to improve its positioning on search engines.
Keywords in your alt text can replace an image, especially if a browser can't display the image properly. However, it's not a good idea to over-optimize your photos. Just two relevant keywords are enough to improve your images' SEO.
Take care of the environment of your images