Only for today… Best value for money… Champions of service… We work with passion… wide range… customized solutions… at your service… the best solution for your needs… the customer at the center of everything… our innovative solutions… I borrow an example from the exceptional Luisa Carrada, who at the 2016 MARKETERs Festival introduced her speech with a long string of words that she herself defined as “ worn out ”. For those who want to learn more, we talked about it here: bee-social.
This frequent adoption of worn-out terms tongliao phone number list on the one hand can be normal (one does not always have to be forcedly original), on the other hand, however, it becomes an excuse for not reflecting carefully on the communication of the needs of users and customers, in relation to the corporate IO. Result: you do not know how to communicate to the heart and brain of the customer and you do not differentiate yourself from the competition at all.
Looking online or in many brochures, this flattening is evident and - consciously or unconsciously - is also perceived by potential customers. and communication management is the lack of personality that is associated with the brand itself. In the free e-book by David Meerman Scott – a well-known American marketing expert, one of the “gurus” recognized by industry insiders – there is a famous case study of the fitness club chain Town Sports International .