Most businesses are “local” in nature, meaning they draw the majority of their customers from a geographically surrounding area . This market often isn’t well targeted in all digital marketing efforts, resulting in significant missed opportunities. How can small businesses get new customers on Google? There are several very low-cost ways. Sometimes, in fact, not enough attention is given to that set of micro-actions necessary to intercept the potential local public. Here is a checklist to follow to take advantage of all the business opportunities around you… 4 Ways to Find “Local” Customers… Online Submit your site to local directories / websites / profiles Anything that has a “local” connotation is fine: taking care of the details also means being present and pervasive with your information and your professionalism in this kind of facilities, whether they are directories (such as vertical sites linked to certain sectors in which to find professionals), other generalist sites or local blogs with which to network or pseudo-Social Networks like Google My Business (can it really be defined as a “Social Network”? I don’t think so!).
Above all, Google My Business requires austria business directory management that is increasingly similar to that dedicated to the fan page on Facebook, due to the strong impact it can have on the SERP when it comes to intercepting users in a transactional phase, that is, close to purchasing. Also learn more about “ Selling products and services with Google My Business ” On Facebook there is naturally a greater focus on entertainment content, but precisely because of the ever decreasing visibility that Facebook offers to fan pages, it is a good idea to start redistributing resources on other communication channels, especially if they are as “pragmatic” and concrete as Google My Business.
With the introduction of temporary posts or “Questions & Answers” (a kind of FAQ), My Business also allows for greater opportunities to create valuable content and trigger a discussion with the vast public that crowds Google. The tool, therefore, evolves: it is no longer just a simple card where you can see the hours and where the business is located on the map… google my business statistics card Here is a monthly report of a business that we manage as Bee Social on Google My Business: for a local business listed in a city with less than 50,000 inhabitants, almost 4,000 people intercepted through the card are numbers that can make the difference, in addition to being a source of referrals to the site that should not be underestimated.