PLG enables your satisfied users to become your brand’s ambassadors. When a product’s practicality is unquestionable, it encourages users to share their positive experiences with others. This word-of-mouth sharing, amplified by social media channels, results in wider product reach and exposure.
For instance:
Company: Dropbox
Innovative Approach: Introduced a referral program offering extra storage space for each referral.
Outcome: Scaled up to over 500 million users, showcasing how an appealing product feature can significantly promote virality.
Dropbox is a shining testament to the advantages of the PLG cambodia businesses directory approach in promoting virality. Their referral program offering more free storage space to users who recommended Dropbox to others was instrumental in the company’s viral growth to more than 500 million users. This proved that a well-crafted product feature like Dropbox’s referral program could help foster virality in PLG.
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- Enhanced Customer Engagement
Incorporating the PLG strategy has shown direct implication towards bolstering the level of customer engagement. Businesses often captivate their growing customer segments by continually refining their product and meeting customers’ needs head-on.
For example, you can improve your onboarding experience and engage users at the start of their journey in your product. Here’s what our customer, a CPA network, did
The product had quite a complicated learning curve, so few users reached the targeted action.
Thanks to the chatbot, a new user:
is automatically engaged in the conversation and qualified to get tailored experience;
is guided through the product step-by-step;
receives instructions and scenarios in the chat widget:
sets up the company’s tools faster, places referral links, and increases the company’s revenue.
As a result, the company sped up user activation by 2.5 times and grew conversion to the targeted action by 33%.
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Reflecting this, there’s:
Adobe’s Creative Cloud
Designed to offer consistent, appealing updates, ensuring a high level of engagement.
Adobe is a noteworthy case of heightened customer engagement through PLG. Adobe’s Creative Cloud, enabled individuals and businesses to have access to a whole suite of Adobe services on a subscription basis. By providing important updates regularly and constantly innovating, Adobe ensures that its users are engaged constantly.