Morning Brew Inc. is far from the only major player in the newsletter sandbox; The Skimm, which targets Millennial women, has an audience of 7.5M subscribers, while The Hustle, which focuses on business and tech news, reaches 2.5M. Readers gravitate towards hindi directory and opt in to — B2B newsletters like these for myriad reasons, from industry-specific insights to the sense of community they foster, not to mention the time savings that come with consuming curated or niche content delivered straight to your inbox.
And it's paying off: In 2020, the worldwide email marketing industry, which includes B2B newsletters, was valued at $7.5B — a number that is projected to more than double by 2027, reaching an estimated $17.9B, according to German global data and business intelligence platformStatista. Meanwhile, newsletter publishing platforms such as Beehiiv and Substack are witnessing explosive growth; in 2024 alone, Beehiiv generated nearly$2M per month, according to its cofounder, Tyler Denk.
So how do you build a successful B2B newsletter? On the heels of theninth launchin its newsletter portfolio—this time in the retail sector—MVF Global has gleaned a few insights into what makes up the winning formula.