A tagline is a great way to set yourself apart from your competitors when you’re in an industry with a lot of players. Apple Think Different logo with tagline Genius Think Different tagline and campaign via Apple Apple’s “Think different” tagline and campaign turned their sales and brand image around by defining themselves as a creatively genius brand for creatively genius people. Westbound Farms logo with tagline Concise logo for Westbound Farms via A·mi·a·ble” 3. You’re starting a new brand When starting a new brand, you need to be as clear and concise about your service or product as possible. A disjointed brand image and messaging can be really damaging, especially upon launch. Adding a simple and clear tagline to your logo can give new users a clearer idea on what they can expect. You’re rebranding Rebranding is no walk in the park.
It takes time energy sweat and tears but it is all worth it in the end when it turns your brand (and your revenue) around. Airbnb rebrand logo and tagline ‘Belong Anywhere’ Airbnb rebrand via Airbnb Adding a refreshed tagline to your new logo can help new and existing customers and partners understand your brand’s new vision. Your logo needs more to tell your story If your logo is background remove service abstract or minimal, design a version that includes a simple tagline that better explains your brand proposition. The logo and the ‘Neuro Bloom’ brand name is made a lot more clear by adding a simple slogan underneath. Neuro Bloom logo and tagline Neuro Bloom logo and tagline via RotRed How to design a logo with a tagline — If you’re starting to feel like a tagline would be beneficial to add to your logo, here are some handy tips to consider when designing.
Start with your brand personality Before designing your logo and tagline, know your brand personality and brand identity to understand what kind of style you should go for. Are you a wholesome, good-natured brand? A more traditional or vintage-inspired approach to your design and layout might work best. Take a look at Vincent and Victoria, a baking company. Their logo and tagline combination suggests they have old-fashioned family values, they’re approachable, and their natural products go back-to-basics. classic emblem logo with tagline Vintage inspired logo with tagline design by DSKY logo and tagline for Lifted Apparel Strong logo design for Lifted Apparel by CostinLogopus Lifted Apparel has combined their logo and tagline perfectly. The minimal, yet strong quality of their logo with the uplifting, motivation words of their tagline suggests they are a modern brand for chic gym buffs.