Heatmaps are a great way to see where visitors are clicking on your site. It can help identify any issues with your site’s design. But most importantly, it can help you improve the conversion of your web pages. It provides valuable information (in the form of graphically represented color codes) about pages that are performing well or need improvement. You can identify which links are performing poorly. You can also prioritize these links and consider removing low-performing links.
Different types of heat maps
There are different types of heatmaps fan data you can track. Let's take a closer look at each type and how you can use them to improve your conversion rates .
Click Tracking Heatmaps
The first type of heat map is called a click heat map. A click heat map shows which links lead to which pages. It helps you determine why your visitors click on certain pages. For example, you may notice that many of your visitors click on the “Contact Us” link. This may be because it is the only visible link on your home page. You can then work on improving the visibility of your other navigation links.
Scrolling maps
Scroll heatmaps let you see how far visitors scroll down your site's pages and how many reach the bottom or middle of the page. You'll learn where to place the most important content on your pages, like a buy button or a discount banner .
Mouse tracking heat maps
The third type of heat map you can monitor is a mouse tracking heat map. This shows where your visitors are clicking their mouse and can help you identify any issues with your site’s design. For example, if you notice that your visitors are constantly clicking on the same areas of your site, you may want to revisit those areas.