outset. In other words: by simplifying the onboarding processes and account setup operations, any friction can be neutralized.
Cloud computing provides a scalable and efficient infrastructure that can ensure a seamless onboarding experience. At the same time, cloud-based CRM (Customer Relationship Management) systems allow for tailored welcome communications using customer data.
A proactive communication system that includes timely notifications – preferably cloud-based – keeps customers informed about service updates, maintenance schedules, and de phone number outages. To increase engagement at this stage, a customer strategy in utilities should also include the development of truly informative content, designed to help customers understand their use of services and encourage responsible consumption. Technology integration is key to achieving this goal. Consider, for example, modern intelligent measurement tools such as smart meters, which provide customers with real-time data, or responsive mini-sites tha