You need to take advantage of every possible opportunity to engage in dialogue with your customer . A friendly way to start a relationship is, for example, to welcome a new subscriber when they fill out a form on your website.
In this way, the brand image and the bond with the client are strengthened from the beginning and every time they interact with your company , fans data since if they are browsing your website it means that they are interested.
That's why, at Doppler, we want to tell you how to do it through Email Automation.
In traditional campaigns, every time you need to send an email you have to create it from scratch and also select the lists to which it will be sent.
From now on, thanks to the functionality of email automation, you will be able to create and schedule a series of pieces to be sent at the right time and with the indicated criteria .