If we do not segment properly and do not know the needs of our buyer personas, we can make the terrible mistake of disappointing the customer . The feeling of disappointment is generated when a customer, who has certain expectations regarding a product or service, experiences dissatisfaction after its acquisition . The direct consequence of this failure to meet expectations can be unsubscribing from a service, stopping buying a product or never becoming a customer of a certain company again.
The above might raise the question: is it also necessary to create negative buyer personas? Determine who we should NOT offer our product or service to? The answer is a gseo work resounding YES. On the one hand, our time is very valuable and it does not make much sense to spend it on potential clients with whom we are not going to generate engagement. On the other hand, we must not forget the economic part of our marketing strategy ; we have to stick to a budget and try to optimize the results, therefore, we must discard those potential clients that do not bring us profitability.
To conclude, it is as important to know the characteristics and functionalities of your product or service, that is, what do you sell?, as it is to know as much as possible about who you sell it to.
The goal of this post was to clarify the importance of segmentation by creating buyer personas for your Marketing strategy, and we hope we have achieved this. For more information about your Marketing strategy, read this blog post. If you still have questions about this, do not hesitate to contact us .