As you can see, we also talked about tools. There are in fact online software, free or paid, that a social media agency can use to support your work.
For example, those that we report in the list below:
Sprout Social
HootSuite
Unmetric
Zoho Social
Sociality.io
These are actually platforms for social media management tout court.
You can use them to schedule posts and implement your social cn numbers strategy more quickly and effectively.
They are useful for correctly carrying out the Social Media Audit because they monitor metrics and KPIs over time. This means having a good part of the work already ready.
Social Audit and Online Template
Templates are also useful tools to streamline the Audit. Just search on Google to get free templates.
We recommend using them because they provide you with a working grid.
Free social media audit template: A well-made template is this one from HubSpot, which you can download for free .
Here you find:
a summary and a performance report, where the most important and indicative information of the entire Audit will be collected;
other sections such as the one reserved for the demographic data of followers, or geographical origin, etc.
This template also helps you understand which type of posts perform best and which ones perform poorly.
Finally, it guides you to transform this data into substantial improvements for your social media strategy for businesses.