The report collects data from 310 social media marketers worldwide, both B2B and B2C. It gives us very detailed information on trends and, with a deeper analysis, it also gives valuable indications on the most engaging posts. Let's first quickly review the general trends. What are the contents that engage and convert the most? Social Media Trends 2022: What to Consider in Your Strategies We omit here the data relating to the contents, to which we would like to dedicate a more in-depth analysis later.
From the HubSpot report are above all these 6: Facebook is still the most used social media platform, with the highest ROI. It continues to create engagement and generate quality leads. YouTube tw lists follows, then TikTok, Twitter and Instagram; In partnerships with influencers, the number of followers is not the only parameter to consider.
The marketers interviewed also focus on the quality of content, the engagement rate and the sharing of the same brand values; The most used targets are the following: Generation Z, ages 6 to 24; Millennials, between 25 and 40 years old. This group represents the most popular audience among the social media marketers interviewed; Generation X, between 41 and 56; Baby Boomers, ages 57 to 75.