You will find a million photos. How do I distinguish them, find the one I need? If we are advertising a bottle of prosecco, it certainly makes more sense to rename the file by inserting the name of the winery and the name of the bottle: “prosecco-arzana-cantina-astoria.
jpg” In this way we are telling Google what our photograph is about. If you haven't done so, don't worry. There are other fields that allow us to explain the image content in detail. To b2c fax perform the SEO positioning of our site it is therefore important to understand how images are seen by search engine spiders. These software are designed to read HTML code, not to “interpret” photographs. Probably, soon, thanks to artificial intelligence, this block will also be definitively overcome.
Despite this, since images are important from an SEO and user experience point of view, it is essential to be aware of every single aspect of the search engine-image relationship . To overcome this point, modern CMS (Content Management System) like WordPress use specific fields to add as much information as possible to the image and thus make it more interesting to search engines.