Too much initial enthusiasm can play bad tricks that, in the end, could compromise an optimal launch. In this article we help you shed light on the possible critical issues that every new blogger faces when choosing to open a company page that follows all the rules of content marketing.
The temptation to advertise yourself is strong, very strong indeed. Yet people will never come to your blog to read your eulogies on products that you sell yourself. People are not interested in self-promotion, just as it is true that during television commercials people telegram number walk away from the screen, turn down the volume or, even worse, change the channel. Writing articles that promote your business is fine, but it must remain a marginal issue and cannot in any way transform itself into the primary development of content. The risk is that the business will fail before it even begins.
What is the point of a company blog if I can't advertise? The answer is that the blog must first of all be useful, and answer questions that the user asks about the subject matter. At the same time, however, the blog should never push the sale directly. It will be your precision and the accuracy of the information you disclose that will convince the user to buy from you. The blog informs, therefore, and never advertises.