CTAs that are too generic . What good is a landing page if the links to it are all filled with vague, generic calls to action? Be specific! Lead the user where you want to see them go. You’ll save yourself a lot of headaches and users who drop off abruptly.
Don't manage users based on their origin . The landing page must be fluid and designed to be used with any browser, from any device, mobile or fixed. This way you will be able to capture the interest of anyone, regardless of their means of access.
Let's leave behind the preconception that whatsapp number the website is the only way to consolidate your online presence in 2020. Absolutely not: think of the blog, social media and many other things. Many times, however, it is true that the economic possibilities at your disposal are just those of creating a basic website, with some additional functions such as the ability to work on all platforms, including mobile phones . A step not to be underestimated.
In any case, it is important to work hard to not end up in the infernal circle of those who "have that weird website". Especially now that websites, given the presence of COVID, are so important . There are some small measures that can help your low-budget project improve, without necessarily having to entrust it to a very expensive agency. You will not become an internet genius, but at least you will be able to keep up with the competition. Or almost.
Practical tips to make visitors love you:
Speed up your site . A modern site should at least adapt to the wear and tear of modern life and its need for quick use of things.