What’s the “Trick?” Think as if we were the consumers or the target we are addressing. Putting ourselves on the interlocutor's side is the best way to reach him. Phrases like: we are number one, ours is the best product, the customer is at the center of all our activities, are as obvious as they are now ineffective. Of course, it would be impossible to omit them entirely, but our interlocutor today expects more.
Customer loyalty strategies. An example? When you sell a convertible, you're not just selling a car. It is not enough to tell the consumer that the car has a hood that can be lowered phone number with a remote control. He probably already knows it. What he probably doesn't know, however, is what he will be able to experience, those emotions that he will be able to live and how he will be able to feel thanks to the exclusivity of that car.
So we will sell him the desire to travel with the fresh air caressing his face and, why not, also to be envied by everyone, or to be noticed by that girl he loves so much. Because let's face it, a convertible always has its charm! It is therefore essential to uncover consumer insight, that is, the ability to travel on the same wavelength as the consumer. This is the first step a company must take to achieve success. Insight means, therefore, grasping a behavior and a need in the life of a specific group of people, and demonstrating our ability to respond and help.