In 28% of the pages analyzed in our study, we detected a low text-to-html ratio.
This means that, proportionally, they contain more HTML code in the back-end than text visible to users.
The suggested acceptable limit is a ratio of 20%.
This is often an aspect you need to brazil data consider in SEO , as it is usually a sign of other problems.
For example, a low ratio of text to HTML code can be a sign of:
Web programming errors: Invalid code, excessive Javascript or Flash.
Hidden text: A common practice among spammers that alerts search engines.
Slow loading speed: The more code and scripts it contains, the slower it will load (and loading speed is an important aspect of SEO).
This last problem can be solved:
Deleting unnecessary code to make the page lighter and increase loading speed.
Moving scripts and styles to separate files.
Adding visible text whenever necessary.
- Problems with H1 tags
Problems with the H1 tag
Header tags or H1 have always been very important for SEO, as they describe the most relevant content within a page.
Traditionally, it was believed that only one H1 tag should be included on each page, with the sole purpose of displaying the title of the content.
Although the development of HTML5 has changed the way H1s are applied (now more than one is included on each page), these tags are still used to organize and hierarchize content for users and search engines.
In this regard, our study has revealed that 20% of the pages analyzed use multiple H1 tags, 20% do not use H1 tags, and 15% have duplicate information in their H1 tags.
At this point, it is vitally important to understand the difference between “title tags” and “header or H1 tags”; the information included in a title is what appears in search results (also known as SEO title) while H1 tags are what is displayed within a web page.
They are related, but ideally they should not be completely identical.
As we have already mentioned, you can use more than one H1 tag within the same page, but only if you apply the HTML5 code correctly, so that you can distinguish between equally important sections.
Low word density
Low keyword density
18% of the websites we analyzed contain a very low word density in the content of some of their pages.
Word count is one of the most complicated metrics in SEO because there is no established minimum per page, but Google usually considers longer content first, since it goes into more depth on a specific topic.
In section 6 we already mentioned the importance of including relevant texts.
So, you should always do your best to delve deeper into each topic so that your content provides value to readers.
Think about it, for example, when you look at an infographic, don't you appreciate that its creator has dedicated time and effort to working on its content?
We do, and surely your readers do too.
Too many internal links
Problems with excessive on-page links
It is quite difficult to do link building well.
This is probably why 15% of the pages we analyzed have too many links on some of their pages.
Google has long made it clear that the number of links must be reasonable, so doing SEO effectively means having a natural link building strategy.
Natural link building involves creating relevant, quality links.
Including too many links can end up distorting the value of your website and diverting the authority of your pages to other sites.
But if you only include useful and relevant links, you will substantially improve your SEO positioning.
To fix this problem, perform an in-depth analysis and make sure that all the links used add value to your page.
On the other hand, eliminate all those that do not represent an improvement in the user experience, which, as you already know, is a key factor for SEO.