One of the differentiating elements in any Google Adwords campaign is the words you use to create the different text ads, the most common in user searches.
The most effective text ads have the following characteristics:
Specific . They focus on a specific topic that usually refers to the keywords that the user has typed into the search box.
Relevant . These are related to the search. Therefore, it is logical that they include the search terms.
Attractive . There are words that attract the attention of any reader. In each context, the terms that incite action usually vary, but the important thing is to find these bridge words that will take the user from the search to the landing page through the text of your ads.
5 Tips for Writing the Best AdWords Text Ads
A text ad has the following elements:
A headline is what attracts the user's attention.
A web address.
Two descriptive lines to tell the user why they should click on your ad.
Getting users to opt-in to your ad is not easy. Here are 5 tips exchange data for writing better AdWords text ads that will help you increase the click-through rates of your campaigns.
1.- Enhance what makes you unique
The headline should contain what makes you truly different, the value proposition that no one else has . If you promote what makes you unique in your AdWords text ads, no competitor will be able to overshadow you. If, in addition, it matches the keywords that the user has typed into the search engine, success is guaranteed.
2.- Use a powerful CTA
The two description lines of your ad should tell users exactly what they can get if they click on the link . A clear and strong call to action (CTA) will help get more clicks. But you should be careful about giving visitors what you offered them in the ad. If you don't, your landing page bounce rates will surely increase.
3.- Includes terms of sale
If your value proposition has a standout offer, use it . Don't be afraid to sell from Adwords ads. Users want to find what they are looking for and if you offer it to them properly, they will click on it.