Next, we proceed directly to drawing the Customer Journey Map. How to Build a Customer Journey Map: 7 Steps The main task of the Customer No two consumer journey maps are exactly the same. Its structure and each item depends on the product, target group, and brand features. We have drawn one map and, using its example, we will consider the steps for creating a CJM. Here is an example of a Customer Journey Map for a car brand for the target group "family men.
The full version of the table is available here We drew a map in which the stages of the sales funnel begin from the moment when the client has USA Phone Number List already decided that he needs a specific SUV (crossover) body type. Although, for a more complete picture, it is better to describe the formation of a need, that is, what the potential client was guided by before deciding to choose a specific car model.
Why he settled on such a body, what he expects from such a vehicle. Knowing the main motivators, you can build the correct advertising campaigns that will give the best final result. The map turns out to be voluminous, but in fact its drawing consists of 7 consecutive steps. Step 1. Logically distribute the stages of the sales funnel To draw a CJM, you need to figure out how the client (a member of a key target group) operates at a certain stage of the sales funnel.