The analysis showed that up to 40% of all calls fell on a "dirty" contact. Problem When a client needs to clarify something under the contract, and he is looking for the phone number of a manager or a delivery service, he follows the easy path for himself: he opens a search engine and drives in, for example, “Window Factory”. This is how the ad clicks. This issue has 2 issues: Determine which departments of the company often receive repeated calls to clarify information. Analyze what key queries such customers type in in the search engine in order to optimize these queries and not waste your advertising budget.
Solution To solve these problems Australia Phone Number List in 2021, the Windows Factory changed the rules for entering data into 1C: new fields and breakdowns were added depending on the user's question. “ We have expanded the typology of incoming traffic, increased the typology of “ dirty ” contacts. Due to this, we were able to fine-tune business processes within the company. As a result, this led to a decrease in the share of advertising costs. The better we process incoming traffic, the higher the customer service and the lower the share of marketing costs ».
Veronika Kataeva, Marketing Director of the Window Factory Additionally, they introduced a breakdown of incoming traffic by departments within the company. Now you can see the RRR (share of advertising costs) for each division and calculate the effectiveness of advertising campaigns for each of them. This is implemented at the stage of receiving a call to the call center. In each direction, there was also a rubrication by types of contacts, thanks to which all calls can be filtered separately by departments and you can see only “ clean ” contacts for sale within a particular department.