According to Google , the likelihood of a website visitor bouncing increases dramatically the longer your website takes to load. As your page load time increases from 1 to 3 seconds, the likelihood of a bounce increases by 32%. As a page load time increases from 15 seconds, the likelihood of a bounce increases by 90%.
That means you need a developer skilled in optimizing your site for speed or an eCommerce platform optimized for speed.
Site speed also plays a role in search engine optimization, or SEO, as Google prefers sites with a quality user experience.
(Search Engine Optimization - SEO)
SEO is one of the most effective ways to drive organic self employed database traffic to your website. It involves optimizing your site so that it appears higher in search results when people type keywords into Google or Bing. This way, more potential customers will see your site when they search for what you offer.
Many SaaS solutions take SEO into account in their platform, giving you tools to make content optimization easier.
If you're building from scratch, you need to consider SEO features and functionality, as code errors and bloat can slow down your site and negatively impact rankings.
A CMS is a vital part of the eCommerce web development puzzle as you will need a way to manage your content. You need a robust CMS with several features to help you manage your content. These include:
Tools for creating new pages.
Editing existing ones
Manage images, videos and more
Many eCommerce platforms have built-in CMS tools that also allow you to create custom fields for product data, making it easier to track inventory and monitor sales.
Product Management
Your eCommerce website needs the ability to add, edit, and track inventory. This way, you can monitor sales to ensure your popular products are always in stock, avoid overselling, and stop wasting money on inventory that doesn't sell well.
Payments and Checkout
Today's consumers use digital wallets like Apple Pay and Google Pay and payment services like PayPal and Venmo to make online purchases. If you don't make these options available, you risk losing sales. There are several online payment gateways you can use for the checkout process.
Giving customers the freedom and flexibility to choose the payment method that's most convenient for them is a key part of increasing your conversion rate.
Website Security
As an eCommerce business owner, you'll have to deal with a ton of sensitive information, such as:
Customer addresses
Phone numbers
Credit card numbers
Bank account numbers and other payment information
You are legally responsible for handling it with care, which means you must be PCI compliant. Failing to do so can mean fines, loss of consumer trust, and no longer being able to accept payments.