Before you start adding UTM codes to your campaign links, there are a few things to keep in mind:
- Create a UTM Naming Convention from the Start
It’s important to create naming ecuador phone number library conventions that your entire team will use. If half the people on your team use “facebook.com” and the other half use “facebook” under “utm_source,” you’re not going to get very good results.
Before you start a campaign, agree on naming conventions for common parameters. This means clarifying the names of different mediums (“social” vs. “social media,” “search” vs. “paid search,” etc.) and traffic sources (“facebook” vs. “facebook.com,” etc.).
Even capitalization or spaces can confuse your analysis by splitting the same campaigns in two if you follow different rules. Set the rules up front.
Should you use underscores or hyphens in a campaign name?
In general, it is best to use lowercase letters in your UTM links.
If you stay consistent, you can avoid a lot of confusion and ensure your UTMs are reportable.
- Use Easy-to-Understand Naming
Your campaign, content, and source links should be easy to understand. Anyone looking at the code should be able to understand what it means at a glance.
For example, here is a UTM tracking code used by Inbound.org.
https://inbound.org/article/is-linkedin-killing-slideshare?utm_medium=paid& utm_campaign=facebook-worldwide-loggedinusers30days-np-allseg& utm_source=facebook.com& utm_term=linkedin