Steps to Create Google Ads Automated Rules
To create an automatic rule, go to the top menu and click the “Tools” icon to display the drop-down menu. Then, under the “Bulk Actions” section, click “Rules.”
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From here, e-merchants will el salvador phone number library have a few different options for what they want to automate (depending on what aspect of the account they are targeting). These options are (mostly) as follows:
Pause
Activate
Send Email
Change Budget or Bid
After selecting an option, users are brought to the automated rule builder where they can set parameters and conditions for the rule. Advertisers will notice that this page contains six to seven different sections (depending on what is being automated). These categories include:
Rule Type
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Outlined above (pause, enable, etc.).
Apply
In this section, we'll choose what we want our automated rule to apply to. For this example, I'll choose the keywords I want my rule to evaluate, but for other types of rules, you'll be choosing the campaigns, ads, demographics, etc. that you want to automate.