The homepage is the main page of a website and it is no wonder that it requires so much care.
This is often the user's entry point into your website, so it is responsible for the visitor's first impression.
Therefore, its importance is quite easy to recognize, but what about the care it requires?
What do you need to know to improve a website's homepage?
Throughout this guide, we'll answer these and other questions, sharing with you everything you need to know to take care off page seo service of your homepage and be successful with it.What is a homepage?What is the purpose of a homepage?What should be on a homepage?
How to create a website homepage?Homepage examplesSo, follow us and learn all about homepage!
What is a homepage?
The homepage is the main page of a website. It is usually the initial page that visitors find when accessing a domain on the internet, so it usually dictates the first impression visitors have of the company, directing the quality of the experience they will have while browsing.
When a user types your website's URL into the browser's search field, they will start browsing from the homepage.
This is the starting point that takes your visitors to various other pages on your website .
To better understand the function of each area, read the article: “ Elements of a PRO website: list of essential and complementary ones!”.
What is the purpose of a homepage?
The purpose of a homepage is to be the starting point for the user accessing a website, to guide navigation and/or share important information for the visitor. It takes those who arrive at the platform to other pages, such as: contact, services, about, products and more.
Therefore, the home page must be clear and objective, making it easier for the user to find the content they want, so that the browsing experience is efficient.
Additionally, the purpose of a homepage will go hand in hand with your goal for the website.
If it is an e-commerce site, the goal will be to organize and present the product categories. And, if the site is institutional, the homepage will need to gather the main information about the business, which can be organized through links to other pages on the site.
What should be on a homepage?
The homepage will usually contain basic website items, such as: header, content body, menus and footer. In addition, of course, there are items that will accompany the objective of your website. For example, in the case of an e-commerce, you will have the main products and banners with promotions, among others.
The homepage should make it easy to access the other pages on the site, so it needs to be organized and have clear information to guide your users along whatever path they want to follow.
In this case, it is essential to have a good distribution of menus that take those who access the web address to other areas, aiming to guarantee the quality of the experience for those who visit the platform.