As AI in content creation grows in popularity, its capabilities seem to be overrated. It’s easy to be lured by automation, the promise of churning out article after article without lifting a finger. But AI isn’t some kind of wizard that creates flawless, engaging content at will.
Content Quality: Getting the Balance Right
In the world of digital marketing, there is often a balancing act between content speed and content quality. While it is tempting to publish content at a high frequency to keep up with competitors and maintain online visibility, it is a delicate process that can backfire if not managed properly. The danger is prioritizing content speed over quality.
While this may provide short-term benefits in terms of visibility and perhaps even clicks, in the long term it will likely damage your shopify website design brand reputation and reader trust. It may also lead to lower engagement rates and higher bounce rates, as readers are quick to abandon content if they find it of low quality or relevance.
Well-written, accurate, and engaging content attracts both the target audience and search engines. The ranking algorithm rewards quality content that provides value to readers.
The Role of Human Editing in Improving AI-Created Content
AI can streamline the content creation process by doing the heavy lifting of creating multiple drafts in a fraction of the time it would take a human. However, there is something inherently human about the writing process, a subtlety and nuance that AI, for all its capabilities, cannot fully replicate. Every piece of AI-generated content must go through a rigorous human editing process. Humans bring a human touch to AI’s work by refining language, ensuring factual accuracy, and, most importantly, creating a narrative that resonates with readers on a deeper level.
Estimating the amount of editing required for AI-generated content
Some elements come out surprisingly well-designed and require only minor tweaking and polishing. Others may require more substantial tweaking to ensure they meet the desired quality and resonate with the target audience.
You should spend about 40-60% of your total content creation time editing and refining AI-generated content.
This isn’t a hard number, but rather a guideline. It highlights the need to pay significant attention to the human element to ensure that every piece of content you publish is on-brand, consistent with quality standards, and provides genuine value to readers.
Effective communication with the target audience
While SEO techniques like keyword optimization and link building through Latent Semantic Indexing (LSI) play a critical role in increasing visibility, they are not a one-size-fits-all solution. In fact, focusing too much on keyword density at the expense of readability and relevance can be counterproductive.
You need to thoroughly understand your audience's needs, interests, and pain points. Then create content that addresses these aspects in a meaningful, engaging, and accessible way. This effective communication can increase the credibility and authority of your site.