It is part of the Salesforce ecosystem and has been targeted at B2B marketing automation. This includes scoring leads, sending marketing emails, and tracking campaigns. Pardot natively integrates with Salesforce CRM, which facilitates seamless lead management.
On top of that, ActiveCampaign offers fantastic WhatsApp Number List marketing automation capabilities. That lets the marketer create more personalized experiences for their audience, which improves not only the level of engagement but also the rate of conversion.
- CRM Tools
8.1 Salesforce
Sales force is amongst the major CRM tools. The solution helps businesses in managing their relations with customers and allows them to trace customer interactions. Rich in features, the solution may provide advanced reporting, enabling deep analytics that may be very effective in driving alignment of efforts between marketing and sales.
8.2 Zoho CRM.