which may consist of user streams united by interests, origins or identities. A general brand has to have a very strong identity: simple, straightforward, captivating. This strong generic brand should probably not be entrusted to communicate the real or virtual goods or services offered; the generic brand must convey safety and reliability. It has to be known, known, reliable. On the other hand, the goods or services sold, and the marketing strategies associated with their dissemination,
will have to be advertised in various parts of the Metaverse, in forms and language adapted to the context and people of those Job Function Email Database
parts of the new reality through which the user traffic travels. Therefore, marketing must ensure the strength and identity of the brand. Then use the resulting success to make the goods and services offered pass through the shadow of this great and secure identity, advertised in ways we cannot now define: we will have to keep a close eye on possible developments in the Metaverse and on what they will supported technologies.
One thing is for sure: Marketing the Metaverse will be more important than marketing the current web. Because its communication strategy, loyalty pursuit, and preferential distribution must be subordinated to the creation and continuous strengthening of big brands, and the scale of big brands must also be able to appear in a boundless and potentially infinite universe such as the upcoming Metaverse. Request a personalized consultation