In the online business world, there are many Anglicisms that are not always clear. One of them is "marketing automation", which refers to the automation of marketing tasks that are usually done manually, such as sending emails to lists of potential clients, automatic responses or scheduled promotions.
Marketing automation allows businesses to optimize their time, grow and sell more. But it is essential to know what the keys and most interesting strategies are to automate tasks.If one of our tasks is to send emails periodically and we automate it, we will save a lot of time website development service throughout the week or month, and we can invest that time in our e-commerce strategy.For example, we can spend that time defining the competitive advantages of our product or service and our specific target.
The first thing to do when applying marketing automation in a company is to know which tasks can be automated. The ideal candidates are those that are performed periodically and that only offer two or three alternatives to be completed correctly.There are also processes that should not be automated, both because of their irregularity and the diversity of scenarios they may present.
An example of this is the response to dissatisfied customers. In these cases, it is advisable to contact them and offer a personalized response, since it generates trust and increases the chances of offering a remedy to this customer, which could even end up gaining their loyalty and turning them into a potential future customer.
Yes, in principle, anyone can enter the world of automated marketing. There are tools accessible to everyone.In the Shopify App Store, you'll find numerous solutions to automate your marketing, from abandoned cart remarketing apps to shipping automation solutions.However, it is important to be clear that the learning curve is not the same in all marketing automation processes.
On the other hand, there are posts that should be personalized according to their objective and recipient. This can be helped by the knowledge you have of your clients and the market segmentation you have made. With this, you will be able to send personalized and natural messages, with the texts, images and multimedia content that you have created with your buyer persona in mind. In this section, storytelling is key to giving it an emotional touch.