Your product is probably tailored to a specific type of person. So who are they? Would they rather go for a long hike or sleep in on a Saturday morning? Are they retired or are they just heading into university? As you answer these questions, you’ll start to notice a person taking shape—that’s your ideal client. Go ahead and write everything down in a one to two page document titled “Ideal Client Profile.” Or, even better, give them a name! Keep this ideal client in mind, and reference back to your document, throughout the rest of the branding process.
Here are some questions your ideal client profile should answer: What is their name, age, and place of residence? What are their pet peeves that you should be aware of? (Websites that lag, apps that don’t have detailed graphics, not being able background remove service to reach a customer service representative on the phone…) How is your product improving their quality of life? What are their core values? How will they use the product? Example ideal client profile Here’s an example of what an ideal client profile could look like via Hubspot Blog If you have several key demographics you’ve designed your product for, make a separate ideal client document for each one.
This way you will be able to see the key similarities and differences between your target audiences and help you prioritize the audiences you need to tackle first. So many decisions become simpler when you can ask yourself, “I wonder how Jarvis would feel about that?” Or, “I think Amber would be more drawn to this color palette. Remember, you can still do business with people different than your ideal client profile describes. This isn’t meant to be limiting. Rather, it’s a helpful tool as you move forward and make more decisions like which social media platforms to focus on and what types of design elements to choose.