Must read: why it is important to speed up a website
Thanks to your registration on Google My Business you can appear in three strategic fields - local pack, maps and space dedicated to the activity sheet - following the three fundamental rules to improve ranking in the SERP for geolocalized searches. The positioning factors are official and clarified:
Relevance: How useful a task is to a query.
Distance: how far the business is from the person doing the research.
Evidence (prominence): awareness of the brand on the web.
Through Google My Business you can clarify who you are and what you do with the utmost precision, also indicating the geographical target and helping to sweden phone number satisfy the first two points. For example, on the form you can clarify whether you offer certain services , whether or not you accommodate certain needs. And this information flows into the search engine. Just like those that influence the last point: evidence.
information about gmb
That is, what in English is called prominence and includes all the signals that allow you to understand whether your brand has a certain level of notoriety or not. In this list - quotes, mentions, incoming links to the site - we also have the reviews left on the Google My Business listing. The relationship is clear.