Created in 1895 by Léon Gaumont, a few months before the first official presentation of the Lumière Brothers cinematograph, the Gaumont company is certainly one of the oldest existing cinema companies in the world, and one of the biggest successful producers of films. French ( Les Tontons Flingueurs by Georges Lautner, Fantômas by Louis Feuillade, Atalante by JeanVigo, Le Grand Bleu by Luc Besson, Les Visiteurs by Jean-Marie Poiré or La Boum by Claude Pinoteau, to name but a few). Marguerite will last... from the rosette to the daisy 115 years after its birth, the Gaumont group has decided to undergo a real facelift of its logo dating from 1993, the famous daisy dear to its founder, which he had chosen in reference to his mother's first name.
The new Gaumont logo Created by the agency Les 4 Lunes , which had already created the old one in 1993, and to whom we recently owe the new logo of the Association of Mayors of France or the visual identity of the video game " Prince of Persia, the Two Kingdoms" , this new logo background remove service is more sparkling, more human. Lorène Bruant, creator of this new visual (and who had also designed the new logo of the Marne Departmental Tourism Committee for Leon Travel & Tourisme) explained her creative approach to ActuLogo: "Gaumont had wanted to modernize its rose window for several years, but the tests proposed by the agencies had so far proved unsuccessful.
We started with the idea of the praxinoscope (an ancestor of cinema invented by Emile Reynaud in 1876 - Editor's note), in order to offer a positive, instinctive, affective, and above all spontaneous logo. The old logo was quite rigid and too regular to generate dynamism. The rose window was also too complex in its design to suggest the idea of movement. Gaumont wanted a less authoritarian sign to give new impetus to the general public. So we worked from that rosette keeping the root of the daisy but treating it as if it were a light illuminating around the G, with irregular but positively exposed petals.