Firstly, you risk not getting as many shares of your content as usual.
Even if someone doesn’t care as much about swearing, they may be slightly more iffy about sharing your content so they don’t appear rude in front of friends, family or God forbid, employers.
SWEARING CAN BE OFF-BRAND There also aren’t that Tonga Email List many brands whose tone of voice would necessarily suit and eff and a blind.
Swearing is strictly for those brands who clearly and deliberately include the occasional curse word in their tone of voice guidelines.
SWEARING CAN SEND THE WRONG MESSAGE Swearing can also make you appear lazy.
For example, if a journalist can only describe Piers Morgan as a d*ck, then that journalist definitely needs a new thesaurus.
EXPECT PUSHBACK FROM WITHIN YOUR ORGANISATION You can also expect to get a fair amount of kickback within your own organisation when you attempt to use swear words in your marketing collateral.