Call us at 888-601-5359 or contact us online to get started! We’re masters of our craft. WebFX is a marketing and design industry leader. icons8 partner Contact Us arrow right What are RSAs? Responsive search ads are a type of Google search ad you can create and display through Google — and ever since February 2021, they’re also the default ad type in Google Ads.
Whereas “standard” Google paid ads consist of one Andorra Email List headline and one description, RSAs alternate between different options. When you create an RSA, you can add anywhere from three to 15 headlines and between two and four descriptions. When RSAs appear in search results, Google will use the combination of headlines and descriptions that it thinks is most applicable to a specific search. Two different keywords, for example, may trigger two different versions of the ad.
You can also view metrics related to which versions of the ad are performing best, letting you gauge which headlines and descriptions are most effective. Why use RSAs? When you create paid ads for your pay-per-click (PPC) advertising campaigns, you must tailor each one to the audience you’re trying to reach. That often means running multiple ads for a single keyword to ensure that you rank in relevant searches. But what if there was a way you could create a single ad that would change to fit the user? What if you could launch multiple versions of an ad that adapted to best meet the needs of whoever encountered it? Fortunately, you can! Google Ads offers responsive search ads (RSAs) to help you reach users across a broader spectrum — allowing you to drive conversions more effectively.