You work for a company or an agency, you have access to large amounts of data and sets of demographic and behavioral information. Your goal is to establish a long relationship of trust - and sales - with your recipient: the Customer. The Customer over the years has become less and less loyal to the brand and at the same time more and more demanding: they want a personaliz shopping experience bas on their own nes and characteristics. With the evolution of the network, the attention span of your reference user has dropp, leaving you about 7 seconds to capture his interest. And this is where modern marketing comes into play.
With these premises, timing and Greenland Email List relevance have acquir more and more importance, so much so that the mantra we always repeat is: "the right message must be deliver at the right time and to the right person". Because the alternative is to lose a potential customer's window of attention. At the same time, this "personaliz" treatment must be scalable, in order to be able to optimize timing. To do this, you ne Data Management, Customer Relationship and Marketing Automation software. These are more or less complex technologies that make it possible to optimize data management, the creation of audiences and the automation of marketing operations, in order to go about creating increasingly effective campaigns. These platforms are the basis of the main modern marketing strategies and respond to the current nes of the market.
In the next articles we will explore some issues of modern marketing, including the 5 pillars on which our Marketing Automation project must rest and above all the 10 fatal mistakes that we absolutely must not commit. If you want to stay updat on the subject, subscribe to our newsletter!How to use MailChimp automation Automation by Mailchimp How to use MailChimp automation Silvia Pagano Marketing automation Email marketing, Mailchimp, marketing automation No commentarticle, you have probably already heard of MailChimp, one of the most us email marketing services in Italy by companies and ecommerce. Today we want to explore a specific function of the platform, automation, and the potential that this offers to companies.