Aggressive attack Strategy the aggressive attack This strategy can be very successful if you want to reach large numbers. But without a sufficient marketing budget, this strategy is not recommended in advance. Also, this strategy does not come without risks. It is not guaranteed that you will be in the top lists. You will have to go full throttle in the beginning, and if you fail you will have paid well above your desired CPI.
The 'hand on the purse' tactic If you already have a clear picture of your maximum costs per installation in advance and you want to work very purposefully, then there is the 'hand on the cut' tactic. With this strategy, the intention is that your campaign is Brazil Email List very cost-conscious. You set a maximum CPI and make sure you don't bid above it. You only select networks where you can set a maximum bid and you firmly adhere to this. Strategy 2: hand on the purse strings This strategy is a safe choice, but your chance of a place in the top 25 rankings is nil. And as I mentioned, without these rankings it's a lot harder to achieve organic downloads.
This in turn affects the number of users of your app. Another disadvantage is that many ad networks work with an auction system, where the highest bidder buys the most inventory . If your CPI bid is lower than the other advertisers, you can reach far fewer people. The download numbers are therefore very dependent on your final CPI ceiling. 3. The optimization method People who have a lot of experience with Google Ads campaigns will feel most comfortable with this strategy. You start with a desired CPI. This is your goal that you will work towards over a longer period of time. You need data for that, so you will spend a little more in the beginning to be able to learn.