Of course since it is a person that is quoted, it's about them as a person too. Everybody likes a little promotion, right? With social media and customers providing you feedback everyday, you can likely even more easily capture their feedback and share it. Chances are you have many more success stories than you realize readily available. Now you just need to think about how are you going to rally them up and use them as a key deliverable for your sales force to promote and use every single day.
Got some ideas you have used to build success stories with little resources or budget? I would love to hear them. When we share we continue to learn. As from the 1st of July there is a new opt-in legislation regarding B2B communication. Gone are the days Canada Email List that companies could approach each other via generic email addresses (e.g. info@) to promote product or services.
From now on electronic B2B communication will have the same restrictions as B2C communication. In short - Explicit consent is needed before sending a commercial email to a company - Even for existing databases you will need this consent (opt-inning your old databases) - Your company's identity must be very clear on each communication - A free unsubscribe link has to be provided and respected The exception You don't need explicit consent when mailing to clients.