Dear readers, Black Friday Week was disappointing for many retailers and eCommerce companies: For the first time this year, online retail in Germany suffered a significant decline in sales of minus 19 percent compared to the previous year. The German Trade Association (HDE) had previously expected a big increase of almost 29 percent. That's disappointing, but it doesn't necessarily mean a bad Christmas business. Delivery bottlenecks may have led to consumers bringing forward their Christmas shopping. This is indicated by strong sales figures at the beginning of November.
Those: onlinemarketing.de , horizont.net In our eyes, the slow Black Friday week proves once again: Sustainable sales come from brand trust, not Night Clubs and Bars Email Database from discount battles . So don't write off the year too quickly if you also had to deal with a disappointing Black Friday. Even in the last weeks of the year and in January, resourceful entrepreneurs can still make sales - for example when customers exchange their unwanted Christmas presents or redeem vouchers. Take advantage of this opportunity for your brand! How? We'll show you this in this newsletter. 1. Social media will be the most important advertising channel by 2024 Covid-19 is driving digital transformation in every respect.
The advertising market is also feeling this development. The media agency Zenith has come to the conclusion in a study that global spending on social media advertising will exceed spending on TV advertising for the first time next year. If this development continues, spending on social media advertising could account for the lion's share of the global advertising market at $225 billion by as early as 2024 : 26.5 percent. This trend can already be clearly felt in Germany. Companies in this country spent almost 11 billion euros on their digital communication in 2021. That is 10 percent more than in the previous year . Those: new-business.de 2. Influencer Marketing Trends 2022 A new year begins in just over three weeks.