The world on household chores, of which 90 percent are related to cleaning. But men and women do not do it equally. According to this survey, which was carried out in 3 thousand Argentine homes, women continue to be responsible for these tasks. Ayudín launched a campaign on social networks with videos that call for reflection and partly appeal to humor. They show a man cleaning and asking for the woman's approval. “ I cleaned your refrigerator ,” he says, for example, while giving all the details of the “feat” he did. He left all the shelves shiny, he also took care of the freezer and even moved the appliance to sweep behind it.
Listening, she doesn't respond. Perhaps she thinks about the “tea” that her partner used, when it is clear that the refrigerator belongs to both of them. She remains silent at a phrase said as something exceptional, which in reality should be the rule, while she thinks: “Do I have to make a monument for you ?” Hence the name of the campaign, “Monument”, which seeks to promote the idea that cleaning the Bosnia and Herzegovina Phone Number List house is not the responsibility of a single person but of everyone, and that what could previously be taken as “help” no longer exists. It's seen that way. In line with this trend, the one that was added during this quarantine is the new product Procenex Antigrease, from the British company Reckitt Benckiser. The company now presents a commercial with a man as the protagonist, who has nightmares due to the consequences of frying and cannot fall asleep because he cannot leave the floor free of dirt. Another man, young and with joy on his face, offers him the solution with this new product.
There is not a single woman in that commercial, something unthinkable years ago. This ad seems inspired by the influencer of the Instagram account “I am a housewife” which was all the rage during this quarantine and has more than 255,000 followers. Néstor (his last name is not revealed) opened an Instagram account a couple of years ago where he claims the cleanliness and order of the home, and the equitable distribution of it within families. He recently published his e-book, “Tricks and Tips for Cleaning Your Home Saving Time and Money” and is supported by several cleaning and food brands. These same brands are the ones that are modifying their original role, helping to accelerate change and, through advertising, not only attracting consumers' attention to a product, but also using their power of influence to take on a more active role. in the fight for a more equitable society between men and women.