Get More Landing Fields from Contents Many lead generation companies suggest creating videos by simply reusing the content by turning each asset into a video. In a study, B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends - North America carried out jointly by Marketing Profs and the Content Marketing Institute, it was found that video had the largest increase of any content marketing tactic in 2012, jumping by 70 percent from an already hot 54 percent increase in 2011. Videos also create a huge valuable experience by lending you a whole new platform to engage your customers.
It also adds even greater value on your current content assets. You can embed videos in your blog, YouTube or link them through your email marketing. 3. lead generation companies recommend using Videos to Influence Customers "A study from the Web Video Marketing Council B2C Email List and Flip Media suggests that the use of video embedded in an email is a powerful tool, with 88 percent reporting that email with integrated video improves campaign performance.
76 percent acknowledging that it generates high click-through rates, and 72 percent believing that their prospective clients are more likely to buy after viewing video content sent via an email." You can record premium quality videos using simple technologies. Videos can create a huge influence, engage, and show up creativity without huge investment. If you find videos effective for promotion of your company but find it difficult to make them; there are many lead generation companies that will do it for you.