We have seen different techniques, such as: up-selling , i.e. the sale of a similar but more profitable product or the sale of an accessory service to the purchase already made. cross-selling , the suggestion of different and/or complementary items to the user's purchases.
Activities aimed at micro-data , such as being Japan phone number list on the landing page for a minute or having scrolled down the page to a specific section. We will soon have less and less data available on users' journeys and activities on sites, in fact, it will not be possible to use these techniques. How much is my business at risk?
Mmm … it depends! With less data and the lack of advanced details of the user journey, all brands that have a very broad target will be rewarded . Companies that work at a national and/or multinational level will suffer less from this change, since they have always been used to structuring marketing strategies aimed at a mass audience, without having the need to identify specific targets or particular niches.