That is not my area of expertise. For me, regulations should be a backup for an uncompromising code of ethics. I’m afraid, however, that piling up additional uselessly convoluted regulations will not really improve things. As I noticed in Cologne in June, professionals seem to be repeating the lessons they have learned here and there, a sort of catechism of GDPR and respect for data privacy, minutes before putting their blinkers on and continuing to work as before. Besides, the cost of compliance, fairly innocuous for a large company, is a far heavier burden for SMEs and Soho businesses. The ICO has published a guide to help e-marketers with privacy and electronic communications regulations.
I think it would make a good read for France Email List our confused marketers. GDPR triggered data management improvement at large businesses As a matter of fact, in large businesses, the members of this panel have confirmed that work has begun to improve the quality and the cleaning of data. As well as determining the amount of data that is useful for running the business. It is good news, because 25% of databases are obsolete, according to one of the speakers, Sylvie Brunet, who rightfully labelled as worse practice, this habit of storing systematically and frequently unnecessary amounts of data. There is no question of discussing the usefulness of data privacy efforts.
As far as I am concerned, it has been a no-brainer from the day I started working in this business. However, there were a few cases lately which showed how big companies can sometimes be negligent with regards to data protection rules. And consequently, they get penalised by the national Watchdogs and regulators. For example, Uber was fined more than 1 million dollars in the UK and the Netherlands for disregarding personal data protection rules. The personal details of around 2.7 million customers and 82,000 drivers in the UK were hacked, and no one was informed about it for more than a year.