Things about content marketing that people often misunderstand (with methods for adjusting understanding) Content Marketing or marketing with content It is a word that many people may have heard through their ears often. But is what you've heard or done misunderstood? If you finish reading this article I guarantee you will understand content marketing. And definitely put it to more use in business. How to do content marketing It is a part of Inbound Marketing. You can read more about Inbound Marketing here. 7 things that people often misunderstand about content marketing Misunderstanding 1: It's good to make a lot of content so that it will be seen by a lot of people.
It is true that the amount of content USA Email List is important. But what if the content you create is ordinary content? That everyone does Moreover, your content will not receive attention. It will also cost you money. It's also a waste of time creating content. Adjust understanding A better way than focusing on producing a lot of content is to focus on producing quality content instead. But what is the word quality like? A leading company like Google has written an interesting definition of the word “ quality content. ” that quality content must 1. Useful and Informative: useful and informative 2. More valuable and useful than other sites: Just being useful is not enough. But the content must also be more useful than other sources. 3. Credible: Content must be trustworthy. Which good content should have references to the source as well.
High Quality: Your content should be unique. Be specific and go into details 5. Engaging: Your content must be addictive. That is, your content should include images. Add color as well. And the language should be used correctly. Case studies of quality content Backlinko Website Best Case Study Content Marketing Examples of websites that use content for marketing with great success. Brain Dean's SEO-educational website Backlinko has less than 50 articles, but his site is read by hundreds of thousands of people each month, and almost every one of his articles is shared on Twitter. and Facebook more than 1,000 times.