Site migration with Semrush CONTENTS What would be the checklist for a successful SEO migration project? How to identify important pages using Semrush’s “organic pages” tool? What backlinks should you keep during a site migration? When to use Semrush for a migration? Unfortunately, there are too many failed migration stories. This is why, in this article, we will see how, thanks to Semrush, we can ensure that we not limit the damage but maximize the results in this process. Before looking at the features of Semrush that will be of great use to you, we must first review the criteria for a successful SEO migration.
That does not cause your website Last Review to lose traffic . This is the so-called “simple” and generic definition. What would be the checklist for a successful SEO migration project? If we go into more detail into the technique and all of the processes of an SEO site migration, it is important to list the different criteria that make it up: Do not lose the juice transmitted by the backlinks historically acquired by your website (or that of your client if you are a consultant). Here, 301 redirects are king. Beyond the SEO juice aspect that backlinks offer, we must also think of all those who went to the site via a direct URL (saved in favorites, retained, etc.) and who would therefore lose this access if the redirections do not were not done correctly.
Do not lose the redirection chains if the site is not in its first migration, for the same reasons as those mentioned previously. Take into account the history of the site , including on old domains, the classic mistake being to forget to renew the SSL certificate of old domains. Try to keep content semantically close when redesigning: it goes without saying that search engines (and even the user, if you move away completely) will be lost without this. Ideally, change the title of as few URLs as possible, again to limit the maintenance of redirection .